Strava

Company summary

Strava is a social fitness platform and internet service that allows athletes and fitness enthusiasts to track, analyze, and share their physical exercise, particularly running, cycling, and other activities. The platform uses GPS data to record workouts and features social networking elements for users to connect with others, participate in virtual challenges, and compare performance data on various segments. Operating on a freemium model, the company offers a free tier for basic tracking and a subscription service for advanced features such as detailed performance metrics and safety tools. Additionally, Strava provides a data service called Strava Metro, which aggregates anonymized user movement patterns for urban planners and transportation agencies.