Categories • Web3
Web3 [67]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Dark Navy/Black
Keywords
The most used keywords include among others: Crypto, Platform, Payments
Buttons
The most used CTAs include among others: Get Started, Book A Demo, Get Started
Trends
Over the analyzed period, the Web3 industry underwent significant maturation as 'crypto' dominance surged from 14% to 27% keyword usage, while specialized terms like 'defi' remained stable at 8-9%, indicating mainstream consolidation around core crypto messaging. The emergence of 'financial' and 'enterprise' keywords at 25% and 16% respectively signals a strategic pivot toward institutional markets and traditional finance integration. Color palettes simplified dramatically as indigo blue (#6366F1) jumped from 11% to 18% usage while orange dropped from 14% to 7%, suggesting standardization around professional fintech aesthetics. CTA strategies shifted toward enterprise sales models with 'Book a Demo' calls appearing at 9% frequency, replacing consumer-focused 'Join now' and waitlist messaging that previously dominated the space.
Trending keywords
Monthly overview
Color standardization occurred as indigo blue (#6366F1) increased from 11% to 18% while orange usage dropped from 14% to 7%, reflecting the industry's move toward more conservative, finance-industry color schemes.
Keyword evolution shows 'crypto' nearly doubled from 14% to 27% usage while new enterprise-focused terms 'financial' (25%) and 'enterprise' (16%) emerged, indicating the industry's pivot from consumer retail to institutional B2B markets.
CTA strategies transformed from consumer onboarding to enterprise sales, with 'Book a Demo' appearing at 9% frequency in the latest analysis while previous consumer-focused CTAs like 'Join the Waiting List' disappeared entirely.
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