All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Ai, Platform, Build
Ai
Platform
Build
Business
Design
Data
Buttons
The most used CTAs include among others: Get Started, Book A Demo, Learn More
Get Started
Book A Demo
Learn More
Start For Free
Get Started For Free
Try For Free
Trends
Over the period analyzed, AI-powered messaging dominance plateaued while design-focused language surged 41% (from 41 to 58 occurrences), indicating a shift from pure AI marketing to design-centric positioning. CTA messaging simplified dramatically as 'Get Started' increased 48% while demo-focused CTAs consolidated into shorter variants, reflecting reduced friction in user onboarding. Color usage intensified with Orange jumping 59% (42 to 67 occurrences) and Purple increasing 49% (35 to 52 occurrences), signaling more aggressive brand differentiation in saturated markets.
Trending keywords
Monthly overview
Orange usage spiked 59% (42 to 67 occurrences) and Purple increased 49% (35 to 52 occurrences), reflecting brands adopting more vibrant, attention-grabbing palettes to stand out in competitive technology landscapes.
Design-related terminology surged 41% from 41 to 58 occurrences while AI remained flat, indicating companies shifted from AI-first messaging to design and user experience positioning to differentiate in saturated markets.
Get Started calls-to-action increased 48% (29 to 43 occurrences) while demo-related CTAs consolidated into shorter formats, showing reduced friction approaches as companies prioritize immediate engagement over qualification processes.