Categories • Startup
Startup [489]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Build, Platform, Ai
Buttons
The most used CTAs include among others: Get Started, Start For Free, Book A Demo
Trends
Over the period of analysis, AI keyword frequency declined from 19% to 15.2% as the market matured beyond initial AI hype, while action-oriented keywords like 'manage' and 'create' emerged prominently at 7.0% and 6.5% respectively. CTA shift: 'Get started' usage increased dramatically from 7% to 14.9%, becoming the dominant call-to-action as companies moved away from demo-heavy approaches. Color palette standardization accelerated with White maintaining 53-64% dominance while accent colors like Orange and Purple showed consistent 11-12% adoption rates across the category. The emergence of 'growth' and 'scale' keywords at 5.8% and 5.0% reflects the industry's pivot toward measurable business outcomes rather than feature-focused messaging.
Trending keywords
Monthly overview
Color usage became more standardized with Indigo rising to 15.2% frequency from previous scattered blue variants, while maintaining the dominant White-Black-Light Gray foundation that consistently represents 50%+ of all implementations.
The most significant keyword shift was the decline of AI from 19% to 15.2% frequency while business-focused terms like 'manage' (7.0%) and 'create' (6.5%) emerged as new top-10 keywords, indicating market evolution from AI novelty to practical business applications.
The most dramatic CTA change was 'Get Started' doubling from 7% to 14.9% frequency, replacing demo-focused approaches as companies prioritized immediate user engagement over scheduled demonstrations.
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