Categories • Startup

Startup [489]

All of the data is updated every month | Last updated 10.01.2026

Top 3 performers

Based on SEO performance, copy analysis and ARR/MRR

Current statistics

Colors

Current trending colors include among others White, Black, Light Gray

Keywords

The most used keywords include among others: Build, Platform, Ai

Build

Platform

Business

Team

Data

Buttons

The most used CTAs include among others: Get Started, Start For Free, Book A Demo

Get Started

Start For Free

Book A Demo

Get Started For Free

Try For Free

Trends

Over the period of analysis, AI keyword frequency declined from 19% to 15.2% as the market matured beyond initial AI hype, while action-oriented keywords like 'manage' and 'create' emerged prominently at 7.0% and 6.5% respectively. CTA shift: 'Get started' usage increased dramatically from 7% to 14.9%, becoming the dominant call-to-action as companies moved away from demo-heavy approaches. Color palette standardization accelerated with White maintaining 53-64% dominance while accent colors like Orange and Purple showed consistent 11-12% adoption rates across the category. The emergence of 'growth' and 'scale' keywords at 5.8% and 5.0% reflects the industry's pivot toward measurable business outcomes rather than feature-focused messaging.

Trending keywords

Monthly overview

Color usage became more standardized with Indigo rising to 15.2% frequency from previous scattered blue variants, while maintaining the dominant White-Black-Light Gray foundation that consistently represents 50%+ of all implementations.

The most significant keyword shift was the decline of AI from 19% to 15.2% frequency while business-focused terms like 'manage' (7.0%) and 'create' (6.5%) emerged as new top-10 keywords, indicating market evolution from AI novelty to practical business applications.

The most dramatic CTA change was 'Get Started' doubling from 7% to 14.9% frequency, replacing demo-focused approaches as companies prioritized immediate user engagement over scheduled demonstrations.

No change