All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Red / Pink
Keywords
The most used keywords include among others: Started, Get, Social
Started
Get
Social
Business
Engagement
Buttons
The most used CTAs include among others: Get Started Now, Get Started, Download Whatnot
Get Started Now
Get Started
Download Whatnot
Create A Business
Trends
Over the analysis period, the category naming evolved from generic 'SaaS Platforms' to specific 'Business Platform/CRM', indicating market consolidation around business-focused solutions. The 'crm' keyword dropped from 100% adoption to 50%, while 'business' emerged as the dominant term with 100% usage, showing a shift toward broader business positioning over technical specificity. Color preferences shifted dramatically as orange-red (50% usage) was replaced by light purple (50% usage), while black text adoption decreased from 100% to 50%. CTA diversity increased with 'Create a business' replacing 'Start selling', maintaining three-word format but shifting from sales-focused to business creation messaging.
Trending keywords
Monthly overview
Secondary color preference shifted from orange-red to light purple (both at 50% usage), while black text usage dropped from 100% to 50%, suggesting a move toward softer, more approachable visual branding.
The 'crm' keyword declined from 100% to 50% adoption while 'business' became universal at 100% usage, indicating companies are positioning themselves as comprehensive business solutions rather than specialized CRM tools.
CTA messaging evolved from 'Start selling' to 'Create a business', maintaining medium urgency but shifting focus from immediate sales activity to foundational business building.