Categories • SaaS
SaaS [491]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Ai, Platform, Team
Ai
Platform
Team
Customer
Automate
Build
Buttons
The most used CTAs include among others: Get Started, Start For Free, Get Started
Get Started
Start For Free
Get Started
Book A Demo
Try For Free
Sign Up
Trends
Over the 12-month period, AI dominance shifted dramatically as the keyword 'ai' surged from 24% to 36% frequency while traditional platform messaging dropped from 30% to 19%, signaling the industry's pivot to AI-first positioning. Color preferences consolidated heavily toward minimalism, with white usage increasing from 62% to 39% of total color frequency while complex color schemes diminished. CTA strategy evolved toward more direct action with 'Get started' rising to 7% frequency while demo-focused messaging ('Book a demo') maintained steady performance around 5-7%. The emergence of 'free' as the second-highest keyword at 21% frequency reflects intensified competition and freemium model adoption across SaaS platforms.
Trending keywords
Monthly overview
White usage patterns shifted significantly from 62% to 39% of total frequency, suggesting a move toward more diverse color palettes, while purple variants (6366F1, 8B5CF6) gained prominence at 7% combined usage, replacing some traditional blue dominance.
The keyword 'ai' experienced explosive growth from 24% to 36% frequency, overtaking 'platform' which dropped from 30% to 19%, while 'free' emerged as a new top-tier keyword at 21% frequency, indicating the industry's shift toward AI-powered solutions and freemium pricing strategies.
CTA consolidation occurred as 'Get started' variants combined reached 12% frequency (7% + 5%) compared to the previous fragmented approach, while trial-focused CTAs like 'Start for free' maintained consistent 5% usage, indicating standardization around proven conversion patterns.
No change
No change
No change