Categories • SaaS
SaaS [491]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Ai, Platform, Team
Ai
Platform
Team
Build
Manage
Automate
Buttons
The most used CTAs include among others: Get Started, Start For Free, Book A Demo
Get Started
Start For Free
Book A Demo
Try For Free
Get Started For Free
Sign Up
Trends
Over the observed period AI keyword prominence surged from 24% to 40% of analyzed sites, representing a 67% relative increase and establishing AI as the dominant messaging anchor across B2B SaaS hero sections. The CTA landscape consolidated dramatically as 'Get Started' variants grew from 20% combined frequency to 34%, while demo-focused CTAs declined from 31% to 23% of all placements, signaling a strategic shift toward frictionless trial activation over sales-led motions. Color palette standardization accelerated with black gaining 83% adoption versus 52% previously, while vivid accent colors like teal and orange dropped from 13% to 10% and 19% to 14% respectively, reflecting industry-wide embrace of high-contrast minimalism. The keyword 'platform' declined 39% in relative prominence from 30% to 17% as companies shifted from infrastructure positioning to outcome-driven messaging centered on automation and growth benefits.
Trending keywords
Monthly overview
Black adoption intensified from 52% to 53% while white usage grew from 62% to 80%, creating stark monochromatic foundations that replaced colorful gradients, with traditional SaaS blues holding steady at 47% but orange accent usage declining 26% from 19% to 14% as brands prioritized visual clarity over playful differentiation.
AI emerged as the category-defining keyword, jumping from 24% presence to 40% while platform messaging dropped from 30% to 17%, with new action-oriented terms like 'agent' and 'powered' entering the top 20 as companies pivot from describing infrastructure to emphasizing intelligent automation capabilities.
Get Started variants consolidated dominance rising from 20% to 34% combined frequency while Book/Request demo CTAs fell from 31% to 23%, and high-urgency free trial language like 'Start for free' grew from 6% to 10% as companies optimized for self-service activation over sales qualification steps.
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