Categories • Productivity Software
Productivity Software [182]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Ai, Free, Team
Ai
Free
Team
Manage
Automate
Meeting
Buttons
The most used CTAs include among others: Get Started, Start For Free, Get Started For Free
Get Started
Start For Free
Get Started For Free
Try For Free
Sign Up
Get Started For Free
Trends
Over the period between analyses, 'free' emerged as the dominant CTA keyword rising from 38% to 23% frequency while maintaining top positioning, signaling a market shift toward freemium acquisition strategies. CTA consolidation occurred dramatically with 'Get Started' doubling from 12% to 18% frequency, becoming the most common action phrase as companies simplified their conversion funnels. The keyword landscape shifted from productivity-focused messaging to empowerment language, with 'supercharge' appearing as a new 14% frequency term while 'started' dropped from 24% to 27% context usage. Color palettes evolved toward higher contrast designs as Dark Gray usage increased from 0% to 32% frequency, replacing pure black dominance and creating more accessible visual hierarchies.
Trending keywords
Monthly overview
Dark Gray emerged as a major new color choice at 32% frequency, replacing the previous binary black-white approach and signaling an industry-wide shift toward more nuanced, accessible color palettes.
The most significant keyword shift was the rise of empowerment language with 'supercharge' emerging at 14% frequency while traditional productivity terms like 'workspace' disappeared entirely, indicating a move from functional to aspirational messaging.
CTA messaging consolidated dramatically with 'Get Started' doubling from 12% to 18% frequency while specific trial language like 'Sign up for free' declined, showing companies favoring simple action-oriented phrases over detailed benefit descriptions.
No change
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