Categories • Product

Product [8]

All of the data is updated every month | Last updated 10.01.2026

Top 3 performers

Based on SEO performance, copy analysis and ARR/MRR

Current statistics

Colors

Current trending colors include among others Off-White / Light Gray, Dark Gray / Charcoal, White

Keywords

The most used keywords include among others: Your, For, Free

Your

For

Free

Build

Start

Buttons

The most used CTAs include among others: Download For Free, Currently In Closed Beta, Unlock Slides

Download For Free

Currently In Closed Beta

Unlock Slides

Request Information

Start Building

Create My Signature

Trends

Over the analysis period, keyword strategy shifted from action-oriented terms toward personalization and benefit-focused language, with 'your' increasing from 50% to 75% usage while 'build' decreased from 100% to 25%. Color palettes underwent simplification as blue accent colors (#2563EB, #5865F2) disappeared completely, replaced by a neutral palette dominated by off-white/light gray (63% usage) with purple (#6B46C1) emerging as the primary accent at 38-50% across snapshots. CTA diversity expanded dramatically from just 2 unique CTAs to 8 distinct variations, though individual CTA frequencies dropped from 50% each to 13% per variant, indicating fragmentation in conversion strategies. The percentage of high-urgency CTAs remained stable at approximately 25%, but messaging evolved from simple trial offers to more specific action-oriented language like 'Create My Signature' and 'Unlock slides.'

Trending keywords

Monthly overview

Blue accent colors (#2563EB at 50%, #5865F2 at 50%) were completely eliminated and replaced by purple/violet (#6B46C1 at 38-50%) as the dominant secondary color, while off-white/light gray backgrounds (#F5F5F7) increased from 0% to 63%, indicating a move toward softer, warmer neutrals.

The keyword 'build' declined from 100% usage (appearing on all sites) to just 25%, while personalization-focused terms like 'your' increased from 50% to 75% and 'personalized' emerged as a new keyword at 25%, signaling a shift from builder-empowerment messaging to user-centric benefit communication.

CTA variety expanded from 2 unique calls-to-action to 8 distinct variants, with individual CTA frequency dropping from 50% each to approximately 13% per variant, though 'Start building' and 'Join for free' persisted throughout while newcomers like 'Create My Signature' and 'Integrate' emerged for more specific use cases.

No change