Categories • Product
All of the data is updated every month | Last updated 10.01.2026
Current statistics
Current trending colors include among others Light Gray / Off-White, Dark Gray / Near Black, White
The most used keywords include among others: Your, Build, Create
The most used CTAs include among others: Integrate, Unlock Slides, Download For Free
Over the analysis period the category expanded from pure Technology/SaaS to broader Digital Products & Services, with personalization becoming dominant as 'for' usage increased from 0% to 87.5% and 'your' rose from 0% to 75%. Color preferences shifted dramatically away from bright blues toward professional neutrals, with black/dark gray adoption jumping from 0% to 62.5%. CTA strategies evolved from generic trial offers to diverse action-oriented approaches, with high-urgency CTAs like 'BUY NOW' emerging while traditional 'Join for free' dropped from 50% to 12.5%. The keyword 'build' declined significantly from 100% to 25% usage as the market matured beyond development-focused messaging.
Professional color schemes replaced vibrant branding as black/dark gray adoption surged from 0% to 62.5%, while bright blues (#2563EB, #5865F2) disappeared entirely in favor of sophisticated purples and neutral palettes.
Personalization keywords dominated the evolution as 'for' jumped from 0% to 87.5% usage and 'your' rose from 0% to 75%, while action-oriented 'build' declined from 100% to 25% as companies shifted from development-focused to benefit-focused messaging.
CTA diversification accelerated with high-urgency 'BUY NOW' and action-specific 'Unlock slides' emerging, while traditional trial offers like 'Join for free' dropped from 50% to 12.5% as companies moved toward immediate conversion tactics.
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