Categories • Online Marketplace
Online Marketplace [20]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Free, Start, Startup
Free
Start
Startup
Online
Marketplace
Discover
Buttons
The most used CTAs include among others: Start For Free, Get Started, Join For Free
Start For Free
Get Started
Join For Free
Start Today For Free
All Templates
Start An Experiment
Trends
Over the 3-period analysis spanning several months, the market shifted from seasonal commerce to service-based platforms, with 'free' emerging as the dominant value proposition rising from 0% to 33% frequency. CTA strategy dramatically evolved from specific pricing ('70.89 €') and deal-focused language to community and trial-oriented messaging, with 'Join' and 'Get Started' replacing transactional prompts. The category expanded from 4 sites to 9 sites while repositioning from pure e-commerce to hybrid digital services, reflecting broader platform economy adoption. Color palettes maintained white as the dominant choice but diversified significantly, introducing light gray (33%) and multiple accent colors replacing the previous minimal black-orange scheme.
Trending keywords
Monthly overview
White maintained dominance across all periods but expanded from 75% to 100% to 67% usage, while the color strategy evolved from a simple black-white-orange trio to a diverse palette featuring light gray (33%) and multiple accent colors including dark blue and orange-red variants.
The keyword landscape transformed from action-oriented commerce terms ('shop' at 50%, 'choose' at 25%) to benefit-driven service language, with 'free' becoming the most significant new addition at 33% frequency alongside 'get', 'online', and 'platform' each capturing 33% usage.
Call-to-action language shifted dramatically from price-focused ('70.89 €') and deal-oriented messaging ('See all deals', 'Shop Black Friday deals') to service onboarding prompts, with 'free' trial offers ('Start for free', 'Join Now For Free') replacing transactional elements entirely.
No change
No change
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