Categories • Online Marketplace
Online Marketplace [20]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Orange-Red
Keywords
The most used keywords include among others: Startup, Free, Discover
Startup
Free
Discover
Platform
Online
Marketplace
Buttons
The most used CTAs include among others: Start For Free, Get Started, Join For Free
Start For Free
Get Started
Join For Free
Start Today For Free
All Templates
Start A Project
Trends
Over the analysis period, keyword messaging shifted dramatically from generic e-commerce terms like 'shop' (50% to 0%) toward value-focused language, with 'free' emerging as the dominant keyword reaching 41% frequency by the latest period. CTA strategy underwent a complete transformation, moving from transactional prompts like 'See all deals' (25%) and price displays to standardized free-trial language, with 'Start for free' and similar variants dominating at 12% individual frequency but representing the majority pattern. Color palettes consolidated significantly, with white maintaining dominance but increasing from 75% to 76% usage, while black usage dropped from 50% to 47% as darker grays and accent colors like purple (24%) and blue (24%) gained prominence for differentiation.
Trending keywords
Monthly overview
White remained the dominant primary color holding steady around 75-76% usage across all periods, but black decreased from 50% to 47% as platforms diversified with accent colors, particularly orange-red variants (17-24%) and purple (24%), replacing the earlier simple black-and-white dichotomy with more sophisticated multi-color palettes.
The keyword 'free' experienced explosive growth from absent in early periods to 41% frequency in the latest analysis, completely replacing action-oriented commerce terms like 'shop' and 'choose' as platforms prioritized benefit-driven messaging over transactional language, while 'startup' emerged as a persistent feature keyword at 24% reflecting audience targeting shifts.
Call-to-action language underwent complete standardization toward free-trial messaging, with transactional CTAs like '70.89 €' and 'See all deals' (25% each in early periods) entirely disappearing in favor of 'Start for free' and 'Join for free' variants that collectively represent the majority approach, emphasizing zero-commitment entry over immediate purchase decisions.
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