Categories • Online Marketplace
Online Marketplace [20]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Free, Start, Startup
Buttons
The most used CTAs include among others: Start For Free, Get Started, Join For Free
Trends
Over the 3-period analysis spanning several months, the market shifted from seasonal commerce to service-based platforms, with 'free' emerging as the dominant value proposition rising from 0% to 33% frequency. CTA strategy dramatically evolved from specific pricing ('70.89 €') and deal-focused language to community and trial-oriented messaging, with 'Join' and 'Get Started' replacing transactional prompts. The category expanded from 4 sites to 9 sites while repositioning from pure e-commerce to hybrid digital services, reflecting broader platform economy adoption. Color palettes maintained white as the dominant choice but diversified significantly, introducing light gray (33%) and multiple accent colors replacing the previous minimal black-orange scheme.
Trending keywords
Monthly overview
White maintained dominance across all periods but expanded from 75% to 100% to 67% usage, while the color strategy evolved from a simple black-white-orange trio to a diverse palette featuring light gray (33%) and multiple accent colors including dark blue and orange-red variants.
The keyword landscape transformed from action-oriented commerce terms ('shop' at 50%, 'choose' at 25%) to benefit-driven service language, with 'free' becoming the most significant new addition at 33% frequency alongside 'get', 'online', and 'platform' each capturing 33% usage.
Call-to-action language shifted dramatically from price-focused ('70.89 €') and deal-oriented messaging ('See all deals', 'Shop Black Friday deals') to service onboarding prompts, with 'free' trial offers ('Start for free', 'Join Now For Free') replacing transactional elements entirely.
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