Categories • Mobile Apps
Mobile Apps [55]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: App, Free, Download
App
Free
Download
Track
Best
Your
Buttons
The most used CTAs include among others: Download On The App Store, Get Started, Get Started For Free
Download On The App Store
Get Started
Get Started For Free
Get Started
Download On The App Store Get It On Google Play
Download On The App Store Get It On Google Play
Trends
Over the analyzed period, AI became a dominant feature keyword, rising from 0% to 18% frequency as Digital Apps & SaaS Tools increasingly emphasize AI-powered capabilities. The category experienced a significant personalization shift, with 'your' becoming the top keyword at 34% frequency, indicating a move toward more individualized messaging. CTA patterns shifted dramatically from immediate action words like 'Download now' (8% to 0%) toward softer engagement with 'Join for free' emerging at 5% frequency. Demo-focused CTAs completely disappeared from the top performers, dropping from 22% combined frequency to 0%, suggesting the category moved away from B2B sales funnels toward direct consumer acquisition.
Trending keywords
Monthly overview
White usage dropped significantly from 61% to 39% frequency while Light Gray usage nearly doubled from 11% to 21%, reflecting a shift toward softer, more approachable visual branding in the digital app space.
AI emerged as a major feature keyword at 18% frequency while 'your' became the dominant term at 34%, indicating the category's evolution toward AI-powered personalized experiences compared to the earlier generic app positioning.
Demo-focused CTAs like 'Get a demo' and 'Schedule a Demo' completely disappeared from top performers (16% combined to 0%), replaced by community-oriented actions like 'Join for free' at 5%, indicating a shift from B2B sales funnels to consumer-focused acquisition strategies.
No change
No change
No change