Market benchmarks
Categories
Category benchmark
Category
Category benchmark
mobile-apps
Category insights
Health, momentum and the patterns shaping top-performing websites in this category.
—
Speed
SEO
Copy
of pages haven't changed in the last 30 days
What is trending in this category
What is trending in this category
app
free
track
your
get
better
download
life
health
way
White background usage decreased from 61% to 53% while black/dark gray as primary colors dropped from 49% to 37%, replaced by more assertive secondary colors like purple rising from 14% to 16% as brands adopted stronger visual identities.