Categories • Japanese
Japanese [55]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Off-White / Light Gray
Keywords
The most used keywords include among others: New, World, Future
New
World
Future
Life
Design
Create
Buttons
The most used CTAs include among others: More, View More,
More
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Trends
Over the analysis period, Japanese business language became dominant as '日本' (Japan) emerged from nowhere to become the top keyword at 16% frequency, replacing English-first messaging. The CTA landscape shifted toward action-oriented language with 'Shop now' appearing at 4% frequency and Japanese action verbs like 'はじめる' doubling from 2% to 4% usage. Color preferences moved away from warm tones as brown dropped from 14% to 10% usage while dark green emerged as a new secondary color at 12% frequency. Design-focused messaging strengthened significantly with 'design' increasing from 7% to 16% frequency and moving from secondary contexts to primary H1 positioning. The introduction of performance and revenue data reveals high-performing companies maintain sub-1s load times while the category average sits at 2.7s, indicating a growing technical performance divide.
Trending keywords
Monthly overview
Color palettes shifted toward cooler tones as brown usage declined from 14% to 10% while dark green emerged at 12% frequency, and white usage dropped from 73% to 64% as companies adopted more diverse color schemes.
Japanese language keywords dominated the evolution as '日本' surged to 16% frequency from zero usage, while 'design' more than doubled from 7% to 16%, indicating a shift toward localized, design-centric messaging.
Call-to-action language evolved toward higher urgency with 'Shop now' appearing at 4% frequency and Japanese action verbs like 'はじめる' maintaining consistent 4% usage, while generic 'VIEW MORE' remained stable at 6-13% across periods.
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