Categories • Investment
Investment [10]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Orange/Coral
Keywords
The most used keywords include among others: Investor, Startup, Capital
Investor
Startup
Capital
Connect
Grow
Buttons
The most used CTAs include among others: Get Started, Get Started, Request A Demo
Get Started
Get Started
Request A Demo
Try The Beta
Find Investors
Trends
Over the analysis period, messaging shifted dramatically from technical features to investor-focused language, with 'investor' emerging at 50% frequency compared to zero initial presence while AI and real-time terminology disappeared entirely. CTA diversity collapsed from four distinct calls-to-action to three concentrated variants of 'Get started' accounting for 50% of all CTAs, signaling standardization around low-friction onboarding. Color palettes evolved from vibrant accent greens (50% usage) to high-contrast black/white schemes with orange accents (80% black adoption), reflecting a move toward professional credibility over fintech playfulness. The keyword 'wealth' maintained consistent 22-25% presence throughout, but 'private' and 'portfolio' emerged as new differentiators suggesting a shift toward exclusive, managed investment offerings rather than democratized access.
Trending keywords
Monthly overview
Vibrant secondary greens (#00D09C, #4AE54A) representing 50% of color schemes gave way to black (#000000 at 80%) and strategic orange accents (#FF6600 at 40%), marking a 30-percentage-point increase in monochromatic professionalism over financial optimism.
Technical terminology like 'real-time,' 'intelligence,' and 'ai' (collectively 75% initial frequency) disappeared completely, replaced by investor-relationship terms like 'investor' (50%), 'connect' (30%), and 'grow' (30%), indicating a pivot from feature-led to network-effect positioning.
CTA variety contracted from four unique actions ('Get started,' 'Explore,' 'Apply to YC,' 'Register now') to three variants of 'Get started' dominating 40% of placements, while exploratory CTAs like 'Explore' vanished and urgency-driven 'Register now' dropped from 25% to zero.
No change
No change
No change