Categories • Investment
Investment [10]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Green/Teal (Accent)
Keywords
The most used keywords include among others: Invest, Get, Startup
Buttons
The most used CTAs include among others: Get Started, Publish Your Startup, Try The Beta
Trends
Over the analyzed period, fintech platforms underwent a dramatic simplification in messaging and design philosophy. The most significant shift occurred in keyword strategy where technical AI-focused terminology like 'intelligence', 'real-time', and 'market' completely disappeared, replaced by personalized language as 'your' increased from 25% to 60% usage and 'get/started' became dominant at 60% frequency. Color palettes evolved from vibrant greens (#00D09C, #4AE54A) to sophisticated grayscale schemes with dark gray (#2D2D2D) emerging in 40% of sites, signaling a move toward professional minimalism. CTA diversification collapsed as 'Get started' consolidated to dominate 60% of all call-to-action usage, while exploratory CTAs like 'Explore' vanished entirely. The messaging pivot from feature-heavy technical specifications to user-centric benefits reflects the industry's maturation from early-adopter focused to mainstream consumer targeting. Performance data shows revenue-generating platforms now achieve 96% median SEO scores while maintaining 2.5s load times, indicating technical excellence accompanies this design evolution.
Trending keywords
Monthly overview
Color schemes evolved from attention-grabbing bright greens (#4AE54A, #00D09C) to sophisticated neutral palettes, with dark gray (#2D2D2D) emerging in 40% of sites and light gray (#F5F5F5) replacing vibrant accent colors entirely.
The keyword landscape shifted dramatically from technical feature language to user-focused action words, with 'get' and 'started' each jumping from 25% to 60% usage while AI-related terms like 'intelligence', 'real-time', and 'market' disappeared completely from prominent placements.
Call-to-action strategy consolidated dramatically as 'Get started' variants increased from 25% to 60% total usage while exploratory options like 'Explore' disappeared completely, showing a shift toward direct conversion-focused messaging.
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