Categories • Hotel, place & venue
Hotel, place & venue [141]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Off-White / Light Gray
Keywords
The most used keywords include among others: Hotel, Book, Welcome
Buttons
The most used CTAs include among others: Book Now, Book, Search
Trends
Over the hospitality sector analysis period, action-oriented keywords surged with 'book' rising from 10% to 24% frequency and 'stay' emerging at 14% while cultural keywords like 'museum' and 'art' declined significantly. The color palette shifted toward warmer tones as white usage dropped from 81% to 61% and gold/yellow emerged at 12% usage, indicating a move toward more luxurious visual branding. CTA strategy consolidated around booking actions with 'BOOK' rising to 10% frequency and 'Book a ticket' appearing at 5%, while demo-focused CTAs completely disappeared. The category positioning evolved from cultural venues emphasis to luxury hospitality focus, reflected in new prominence of 'luxury' keyword at 9% frequency and 'discover' at 9%.
Trending keywords
Monthly overview
Luxury hospitality embraced warmer palettes as gold/yellow emerged at 12% usage and white dominance decreased from 81% to 61%, signaling a shift from stark minimalism to more premium visual positioning.
Action-oriented hospitality language dominated with 'book' frequency increasing 140% from 10% to 24% and 'stay' emerging as a new top keyword at 14%, while cultural terms like 'museum' dropped from 7% to being relegated below top 10 rankings.
Booking-focused CTAs consolidated market share with 'BOOK' rising to 10% frequency and hospitality-specific actions like 'Book a ticket' and 'Book your stay' capturing 8% combined usage while demo CTAs completely vanished from the category.
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