Categories • Homeware
Homeware [65]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Warm Brown/Tan
Keywords
The most used keywords include among others: Shop, Collection, Design
Buttons
The most used CTAs include among others: Shop Now, Shop Now, Explore
Trends
Over the period between the older and newer analyses, 'shop' as an action keyword dropped dramatically from 41% to 19% frequency, reflecting a shift away from direct sales language. Color preferences shifted significantly as Off White usage increased from 14% to 43% frequency while Brown decreased from 34% to 21%, indicating movement toward softer, more minimalist aesthetics. CTA diversity collapsed with 'Shop Now' variants consolidating from 8 distinct types to just 2, showing standardization around proven conversion patterns. Seasonal and emotional keywords like 'luxury' and 'discover' emerged as new priorities, replacing utility-focused terms like 'all' and 'original'.
Trending keywords
Monthly overview
Off White surged from 14% to 43% usage while Brown dropped from 34% to 21%, demonstrating a clear trend toward softer, more neutral palettes over warmer earth tones.
The frequency of 'shop' plummeted from 41% to 19% while 'luxury' emerged at 7% and 'discover' at 7%, showing brands moving from direct commerce language to aspirational positioning.
CTA variety decreased significantly with most variants of 'Shop Now' consolidating, while the total percentage of standard 'Shop Now' buttons dropped from 25% to 10%.
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