Categories • Health
Health [238]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Health, Care, Better
Buttons
The most used CTAs include among others: Get Started, Shop Now, Book A Demo
Trends
Over the period analyzed, AI keyword usage surged from 20% to 26% frequency while promotional keywords like 'black friday' completely disappeared, indicating a shift from seasonal marketing to AI-focused positioning. Black color usage dramatically increased from 25% to 42% frequency, establishing a more premium and technology-focused visual identity across health websites. CTA patterns consolidated around demo requests, with 'Book a Demo' rising from 6% to 10% while promotional CTAs like 'Try Free' and 'SAVE NOW' largely vanished. The keyword 'powered' nearly doubled from 7% to 16%, reinforcing the technology emphasis as companies position themselves as AI-driven solutions.
Trending keywords
Monthly overview
Black color usage increased dramatically from 25% to 42% frequency, becoming the second most used color after white and establishing a more premium, technology-focused aesthetic across health and wellness websites.
AI-related terminology dominated keyword growth with 'AI' rising from 20% to 26% and 'powered' doubling from 7% to 16%, while seasonal promotional terms like 'black' and 'friday' disappeared entirely as companies shifted from discount-driven to technology-focused messaging.
Demo-focused CTAs strengthened with 'Book a Demo' rising from 6% to 10% while high-urgency promotional CTAs like 'Try Free' and 'SAVE NOW' largely disappeared, indicating a shift toward B2B sales processes over direct consumer conversion tactics.
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