Categories • Health
Health [238]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray / Off-White
Keywords
The most used keywords include among others: Health, Care, Ai
Health
Care
Ai
Life
Better
Support
Buttons
The most used CTAs include among others: Get Started, Book A Demo, Shop Now
Get Started
Book A Demo
Shop Now
Learn More
Download On The App Store
Contact Us
Trends
Over the approximately 18-month period tracked across six analyses, AI messaging surged then stabilized, rising from 22% to peak at 26% before settling at 18.3% as the technology became table stakes rather than a differentiator. Mental health and therapy keywords emerged as a major new category focus, with 'mental' growing from negligible presence to 12.2% and 'therapy' reaching 7.0% by the latest analysis, reflecting the industry's expansion beyond physical health into behavioral wellness. The color palette dramatically shifted toward bolder, more diverse secondary colors, with purple/violet CTAs jumping from 6% to 13.5% and pink/magenta emerging at 7.0%, signaling a departure from the earlier minimalist aesthetic dominated by white, gray, and conservative blues. CTA evolution shows 'Get Started' consolidating dominance from 5% to 12.2% while demo requests fragmented across multiple phrasings, and urgency-driven promotional CTAs like 'Shop Now' declined from 8% to 7.4% as the category matured beyond e-commerce tactics.
Trending keywords
Monthly overview
Purple and violet CTAs surged from 6% to 13.5% usage while teal/turquoise secondary colors grew from negligible to 11.7%, replacing the early period's reliance on orange (which declined from 16% peak to stabilize at 16.5%) and brown earth tones as the industry adopted more dynamic, tech-forward color schemes.
The keyword 'AI' peaked at 26% in the third analysis before declining to 18.3% as competitors caught up, while 'mental' and 'therapy' emerged from minimal presence to 12.2% and 7.0% respectively, and 'personalized' doubled from 5% to 10.4% as differentiation shifted from technology features to customized care experiences.
'Get Started' consolidated from 5% to 12.2% as the category standard action CTA while 'Book a Demo' fragmented from a single dominant phrasing into multiple variations, and promotional urgency CTAs like 'Shop Now' and 'Try Free' collectively declined as the mix shifted from e-commerce to SaaS engagement models.
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