Market benchmarks
Categories
Category benchmark
Category
Category benchmark
health
Category insights
Health, momentum and the patterns shaping top-performing websites in this category.
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Speed
SEO
Copy
of pages haven't changed in the last 30 days
What is trending in this category
What is trending in this category
health
care
ai
better
personalized
free
mental
life
skin
support
online
therapy
wellness
patients
clinical
platform
natural
women
your
sleep
Purple and violet hues increased from 7% to 13% usage while traditional healthcare blue remained stable at 10-15%, reflecting an industry-wide aesthetic shift toward contemporary tech branding that differentiates from legacy medical institutions.