Categories • Fitness
Fitness [74]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray / Off-White
Keywords
The most used keywords include among others: Fit, Free, Train
Buttons
The most used CTAs include among others: Shop Now, Get Started, Learn More
Trends
Over the analysis period, Sports & Fitness sites underwent a dramatic seasonal shift as Black Friday messaging dominated keywords, with 'black' and 'friday' appearing at 8% and 6% frequency respectively, completely displacing previous evergreen terms like 'new' (dropped from 16% to 0%). The call-to-action landscape simplified significantly, with 'Shop Now' becoming the dominant CTA at 18% frequency while complex multi-word CTAs like 'DÉCOUVRIR NOS PRODUITS' disappeared entirely. Color usage showed consolidation toward monochromatic schemes, with white and black usage dropping from 71%/65% to 48%/44% while orange maintained consistent presence at 8-12%, suggesting brands moved toward seasonal minimalism. The category expanded its scope from pure athletics to broader wellness positioning, evidenced by the addition of 'health' as a new top keyword at 7% frequency and the emergence of 'wellness' in market positioning language.
Trending keywords
Monthly overview
Monochromatic color schemes gained prominence as both white and black usage decreased from 71%/65% to 48%/44% respectively, while accent colors like orange remained stable, indicating a shift toward seasonal minimalism.
Seasonal commerce messaging completely overtook fitness-focused language, with Black Friday terms ('black' at 8%, 'friday' at 6%) replacing performance-oriented keywords like 'new' which dropped from 16% to zero frequency.
Call-to-action complexity reduced dramatically with 'Shop Now' rising to 18% frequency while elaborate CTAs like 'DÉCOUVRIR NOS PRODUITS' disappeared completely, showing commerce-focused simplification.
No change
No change
No change