Market benchmarks
Categories
Category benchmark
Category
Category benchmark
fitness
Category insights
Health, momentum and the patterns shaping top-performing websites in this category.
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Speed
SEO
Copy
of pages haven't changed in the last 30 days
What is trending in this category
What is trending in this category
fit/fitness
health/healthy
train/training
life/live
watch
get
sport/sports
habit/habits
track/tracking
performance
Light Gray usage declined from 31% in the first period to 17% in the latest analysis while core neutrals Black and White remained dominant at 54-67% and 67-72% respectively, indicating a trend toward starker, more minimalist color schemes with reduced mid-tone transitions.