Market benchmarks
Categories
Category benchmark
Category
Category benchmark
fintech
Category insights
Health, momentum and the patterns shaping top-performing websites in this category.
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Speed
SEO
Copy
of pages haven't changed in the last 30 days
What is trending in this category
What is trending in this category
business
insurance
payment
financial
ai
fast
global
automate
modern
money
bank
trade
simple
cross-border
instant
Orange and coral CTAs maintained remarkable stability at 20-25% throughout all four periods while black usage increased from 47% to 51%, indicating fintech brands are converging on high-contrast color schemes for trust and clarity.