Categories • FinTech
FinTech [85]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Off-White/Light Gray
Keywords
The most used keywords include among others: Ai, Business, Payment
Buttons
The most used CTAs include among others: Get Started, Book A Demo, Book Demo
Trends
Over the period analyzed, AI emphasis significantly declined from 24% to 19% keyword frequency as the FinTech category matured beyond AI marketing hype. CTA patterns consolidated toward simplicity, with 'Get Started' becoming the dominant action call while demo-focused CTAs fragmented across multiple variations. The color palette shifted from varied grays to a starker black-and-white contrast, with black usage doubling from 12% to 22% as brands adopted more definitive visual positioning. Payment-focused messaging evolved from general 'payment' terminology to more specific 'payments' and 'business' language, reflecting increased B2B specialization. Insurance emerged as a new keyword category at 10% frequency, indicating market diversification beyond core payment processing.
Trending keywords
Monthly overview
Black usage doubled from 12% to 22% while light gray usage decreased from 24% to 20%, indicating a shift toward higher contrast and more definitive brand positioning in FinTech interfaces.
AI declined from 24% to 19% frequency while 'business' emerged as a top keyword at 17%, and 'insurance' appeared at 10%, showing the category's evolution from AI-focused marketing to specialized B2B service positioning.
'Get Started' increased from 12% to 15% becoming the dominant action CTA, while demo requests became more fragmented across multiple variations, suggesting consolidation around immediate onboarding over lengthy sales processes.
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