Categories • Finance
Finance [244]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Business, Financial, Payment
Buttons
The most used CTAs include among others: Get Started, Start For Free, Get Started For Free
Trends
Over the financial technology analysis period, keyword emphasis shifted dramatically from traditional finance terminology to automation-focused language, with 'automated' emerging as a new top-15 keyword at 7% frequency. The most popular CTA 'Get Started' decreased from 12% to 11% while maintaining dominance, though demo-focused CTAs consolidated from fragmented variations into clearer 'Book a demo' and 'Request a demo' patterns. Color usage became significantly more concentrated in monochromatic schemes, with white and black usage increasing to 57% and 48% respectively, while accent colors like orange maintained consistent 12% usage across periods. Keyword sentiment evolved from feature-heavy descriptions to benefit and emotion-driven messaging, with terms like 'modern' and 'automated' gaining prominence alongside traditional financial terminology.
Trending keywords
Monthly overview
Monochromatic color schemes intensified across the category, with white usage jumping from 42% to 57% and black increasing from 38% to 48%, indicating a move toward cleaner, more minimalist design approaches in financial technology interfaces.
Traditional finance keywords lost dominance as 'financial' dropped from 18% to 14% frequency, while automation and modernization terms like 'automated' (7%) and 'modern' (6%) entered the top rankings, reflecting the industry's shift toward emphasizing technological advancement over basic financial services.
Demo-focused CTAs consolidated from scattered variations into two clear leaders - 'Book a demo' (5%) and 'Request a demo' (4%) - while trial-focused messaging like 'Get started for free' maintained steady 4% usage, suggesting more strategic CTA messaging in the category.
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