Market benchmarks
Categories
Category benchmark
Category
Category benchmark
finance
Category insights
Health, momentum and the patterns shaping top-performing websites in this category.
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Speed
SEO
Copy
of pages haven't changed in the last 30 days
What is trending in this category
What is trending in this category
business
payment
financial
money
finance
manage
platform
free
invoice
track
bank
invest
automate
crypto
account
White background usage peaked at 70.6% in the third period but dropped sharply to 56.0% in the latest snapshot, while vibrant accent colors like orange (#FF6B35) declined from 12.7% to 10.7%, and blue variants consolidated around #0066FF (rising to 25.9% mid-period before dropping to 17.6%), indicating recent experimentation with more diverse, less minimal color schemes.