Categories • Finance
Finance [244]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Business, Financial, Payment
Business
Financial
Payment
Platform
Money
Manage
Buttons
The most used CTAs include among others: Get Started, Start For Free, Get A Demo
Get Started
Start For Free
Get A Demo
Book A Demo
Sign Up
Try For Free
Trends
Over the approximately 6-month period from 154 to 201 sites analyzed, keyword messaging shifted dramatically toward value proposition clarity, with 'business' surging from 17% to 38.8% frequency and 'manage' emerging from obscurity to 20.9% as fintech platforms emphasized operational benefits over product features. Color palettes consolidated around trust-signaling blues, with #0066FF adoption jumping from 0% to 25.9% while orange accent colors (#FF6B35) declined from 12% to 10.9%, signaling industry-wide standardization toward banking-like visual identity. CTA evolution showed aggressive freemium positioning, with 'Start for free' rising from 4% to 9.0% and 'Get Started' dominance increasing from 12% to 20.9%, while demo requests fragmented across multiple variants ('Get a Demo' 7.5%, 'Book a demo' 7.0%) suggesting A/B testing saturation. The emergence of 'AI' as a keyword (from 0% to 13.9%) and 'simple'/'easy' benefit language (16.9% and 11.4% respectively) indicates fintech companies pivoting from technical feature descriptions to accessibility-focused messaging as market competition intensifies.
Trending keywords
Monthly overview
Blue variants experienced explosive growth with #0066FF appearing in 25.9% of sites (up from 0%) while traditional fintech orange (#FF6B35) declined from 12% to 10.9%, demonstrating industry-wide convergence toward banking-associated blue palettes as fintech brands seek established financial institution credibility.
The most dramatic keyword shift saw 'business' more than double from 17% to 38.8% while benefit-oriented terms like 'manage' (20.9%), 'simple' (16.9%), and 'easy' (11.4%) emerged prominently, indicating fintech messaging evolved from product-centric ('platform', 'capital') to outcome-focused value propositions addressing business operational needs.
Primary action CTAs consolidated around 'Get Started' which grew from 12% to 20.9% dominance, while freemium trial language intensified with 'Start for free' jumping from 4% to 9.0%, reflecting heightened competition driving more aggressive zero-friction conversion strategies across the category.
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