Categories • Film & TV
Film & TV [92]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others Black, White, Light Gray / Off-White
Keywords
The most used keywords include among others: Creative, Film, Studio
Buttons
The most used CTAs include among others: Play, Sign Up, Sign Up Now
Trends
Over the analyzed period, the creative industry saw a dramatic 65% decline in the use of 'creative' as a primary keyword, dropping from 28% to 11% frequency, indicating a shift away from generic terminology toward more specific positioning. CTA strategy underwent significant evolution with 'PLAY' becoming the dominant action verb while exploratory terms like 'EXPLORE' disappeared entirely from the top CTAs. Color preferences shifted toward warmer palettes as Orange emerged as the primary accent color, rising from 7% to 11% usage while maintaining consistency in black-and-white foundations. The industry experienced consolidation in messaging as total keyword diversity decreased, with studios focusing on more targeted terminology around 'film' and 'studio' rather than broad creative descriptors.
Trending keywords
Monthly overview
Orange solidified as the preferred accent color across the timeframe, increasing from 7% to 11% usage while maintaining its position as the third most popular color after black and white foundations.
The keyword 'creative' experienced a dramatic 65% decline from 28% to 11% usage frequency, while 'studio' dropped from 26% to 7%, indicating the industry moved away from generic positioning toward more specialized terminology.
The CTA landscape shifted toward direct action with 'PLAY' maintaining dominance at the top while exploratory terms like 'EXPLORE' completely disappeared from primary usage, replaced by more immediate engagement prompts.
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