Categories • Fashion
Fashion [255]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Off-White / Light Gray
Keywords
The most used keywords include among others: New, Collection, Shop
New
Collection
Shop
Sale
Winter
Discover
Buttons
The most used CTAs include among others: Shop Now, Shop Now, Discover
Shop Now
Shop Now
Discover
Shop New Arrivals
Shop Women
Explore
Trends
Over the analysis period, promotional language surged with 'sale' emerging as a new top keyword at 13% frequency while 'black friday' disappeared entirely. CTA urgency intensified dramatically as 'SHOP NOW' frequency increased from 12% to 12% but shifted from medium to high urgency classification. The color palette expanded significantly with brown usage growing from 10% to 13% and gold maintaining steady 8-9% adoption across luxury positioning. Seasonal terminology shifted from autumn/winter focus to winter-only emphasis, with 'winter' increasing from 8% to 9% while 'autumn' vanished completely.
Trending keywords
Monthly overview
Brown experienced the strongest growth trajectory, increasing from 10% to 13% usage while maintaining consistent luxury brand positioning alongside gold which stabilized at 8-9% across the analysis period.
Promotional language dominated keyword evolution as 'sale' emerged as the second most frequent term at 13% while promotional terms like 'black friday' completely disappeared, indicating a shift from event-based to ongoing sale messaging.
High-urgency CTAs consolidated market share as 'SHOP NOW' variants combined reached 20% total frequency while medium-urgency options like 'Shop Collection' declined from 7% to 3%, reflecting increased conversion pressure.
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