Categories • Education
All of the data is updated every month | Last updated 10.01.2026
Current statistics
Current trending colors include among others White, Black, Blue
The most used keywords include among others: Learn, Ai, Free
The most used CTAs include among others: Get Started, Try For Free, Start Now
Over the comparison period, learn became the dominant keyword, rising from 33% to 57% frequency while design declined from 67% to 43%, indicating a shift toward outcome-focused messaging over feature descriptions. CTA strategies consolidated significantly with high-urgency purchase actions like Get Course Now and Buy the book today maintaining consistent 20-25% presence while overall CTA diversity decreased. Color palette evolution shows white usage increasing from 67% to 71% as the primary interface element, while accent colors shifted from orange-red tones to pure orange, suggesting a move toward cleaner, more accessible design standards. The emergence of career as a new prominent keyword at 29% frequency reflects the category's pivot toward professional development outcomes rather than pure skill acquisition.
White usage increased from 67% to 71% while accent colors shifted from orange-red (#FF5722) to pure orange (#FF6B35), indicating a trend toward cleaner interfaces with warmer, more approachable accent tones.
Learn overtook design as the primary keyword, growing from 33% to 57% frequency while design dropped from 67% to 43%, showing education platforms now emphasize learning outcomes over design features.
CTA messaging became more streamlined with the introduction of concise actions like GET STARTED while maintaining consistent pricing-focused CTAs like Buy the book today at stable 14-20% frequency across the period.
No change
No change
No change


