Categories • Ecommerce
Ecommerce [749]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: New, Shop, Collection
Buttons
The most used CTAs include among others: Shop Now, Shop Now, Learn More
Trends
Over the period analyzed, seasonal and promotional keywords surged dramatically with 'winter' entering the top keywords at 11% frequency and 'sale' jumping from 6% to 15%, while fundamental shopping terms like 'shop' increased from 15% to 21%. Color usage shifted toward higher contrast as white increased from 56% to 65% and black usage jumped from 50% to 55%, indicating brands are prioritizing clarity and readability. Black Friday and holiday-focused terms like 'friday' (8.3%) and 'holiday' (4.1%) appeared prominently in the newer analysis but were absent from earlier data, showing clear seasonal influence. The emergence of gender-specific targeting with 'women' (6%) and 'men' (5%) as new top keywords signals increased demographic personalization.
Trending keywords
Monthly overview
Website color palettes moved toward higher contrast with white usage increasing from 56% to 65% and black jumping from 50% to 55%, while warm earth tones like brown and tan maintained consistent presence around 15% and 13% respectively.
Promotional and seasonal language dominated keyword changes, with 'sale' doubling from 6% to 15% frequency while time-sensitive shopping terms like 'winter' (11%) and seasonal modifiers entered the top rankings, indicating brands shifted toward urgency-driven messaging.
CTA language remained dominated by shopping actions with 'SHOP NOW' holding steady at 15% and 11% across periods, though new subscription-focused calls like 'SUBSCRIBE' (3%) emerged as brands prioritized recurring customer relationships over one-time purchases.
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