Market benchmarks
Categories
Category benchmark
Category
Category benchmark
ecommerce
Category insights
Health, momentum and the patterns shaping top-performing websites in this category.
—
Speed
SEO
Copy
of pages haven't changed in the last 30 days
What is trending in this category
What is trending in this category
new
shop
collection
free
discover
design
now
sale
best
exclusive
skin
perfect
natural
limited
world
experience
better
quality
made
off
Earth-tone palettes (browns, tans, beiges) collectively increased from approximately 23% adoption in period one to 29.4% in period four, with brown (#8B4513) alone rising from 12% to 10.6% despite overall declining sample sizes, signaling a move toward warmer, natural aesthetic strategies.