Categories • Ecommerce
Ecommerce [749]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray / Off-White
Keywords
The most used keywords include among others: New, Shop, Discover
New
Shop
Discover
Collection
Free
Design
Buttons
The most used CTAs include among others: Shop Now, Get Started, Shop
Shop Now
Get Started
Shop
Explore
Learn More
Discover
Trends
Over the analysis period, promotional language intensified dramatically as 'Black Friday' emerged from zero to 8.3% frequency and 'sale' surged from 5% to 15%, signaling a seasonal shift toward discount-driven messaging. The keyword 'shop' demonstrated sustained dominance, rising from 15% to 31.2% frequency while maintaining its position as the category's most-used action term across all time periods. CTA urgency escalated as high-pressure phrases like 'Buy Now' and 'Start Free Trial' gained prominence, increasing from 3% to 4.6% and emerging as distinct patterns respectively, while exploratory CTAs like 'Discover' declined from 7% to 5.5%. Color palettes simplified considerably, with the combined dominance of white and black increasing from 65% to 147.4% cumulative frequency while vibrant accent colors like coral and gold dropped from double-digit usage to sub-10% ranges. The data reveals a clear evolution from experiential discovery language toward transactional efficiency, with the median 'get/start/shop' action cluster growing 47% while benefit-oriented keywords like 'perfect' and 'natural' declined by approximately 40%.
Trending keywords
Monthly overview
White usage increased from 56% to 75.2% frequency while black rose from 50% to 66.5%, establishing an increasingly monochromatic foundation as warm accent colors like tan and brown held steady around 11-12% but vibrant CTAs colors like orange dropped from 12% to 7.2%.
Between the earliest and most recent analysis, promotional terms 'sale' tripled from 5% to 15% and 'Black Friday' appeared as a new top-15 keyword at 8.3%, while exploratory language like 'discover' dropped from 9% to 5.5% and 'now' declined from 8% to 6.2%, indicating a decisive shift from brand storytelling to conversion-focused messaging.
'Shop Now' maintained dominance between 11-15.6% across all periods while 'Get Started' emerged from 6% to 10.4% as the primary secondary CTA, and high-urgency variants like 'Buy Now' and 'Start Free Trial' collectively grew from under 6% to 8.4% combined frequency, replacing softer exploratory CTAs.
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