Categories • Ecommerce
Ecommerce [749]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: New, Shop, Collection
New
Shop
Collection
Free
Skin
Design
Buttons
The most used CTAs include among others: Shop Now, Shop Now, Learn More
Shop Now
Shop Now
Learn More
Get Started
Shop All
Discover
Trends
Over the period analyzed, seasonal and promotional keywords surged dramatically with 'winter' entering the top keywords at 11% frequency and 'sale' jumping from 6% to 15%, while fundamental shopping terms like 'shop' increased from 15% to 21%. Color usage shifted toward higher contrast as white increased from 56% to 65% and black usage jumped from 50% to 55%, indicating brands are prioritizing clarity and readability. Black Friday and holiday-focused terms like 'friday' (8.3%) and 'holiday' (4.1%) appeared prominently in the newer analysis but were absent from earlier data, showing clear seasonal influence. The emergence of gender-specific targeting with 'women' (6%) and 'men' (5%) as new top keywords signals increased demographic personalization.
Trending keywords
Monthly overview
Website color palettes moved toward higher contrast with white usage increasing from 56% to 65% and black jumping from 50% to 55%, while warm earth tones like brown and tan maintained consistent presence around 15% and 13% respectively.
Promotional and seasonal language dominated keyword changes, with 'sale' doubling from 6% to 15% frequency while time-sensitive shopping terms like 'winter' (11%) and seasonal modifiers entered the top rankings, indicating brands shifted toward urgency-driven messaging.
CTA language remained dominated by shopping actions with 'SHOP NOW' holding steady at 15% and 11% across periods, though new subscription-focused calls like 'SUBSCRIBE' (3%) emerged as brands prioritized recurring customer relationships over one-time purchases.
No change
No change
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