Categories • Development
Development [117]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Dark Gray
Keywords
The most used keywords include among others: Build, Api, App
Buttons
The most used CTAs include among others: Get Started, Start For Free, Get Started For Free
Trends
Over the period analyzed, AI emerged as the dominant keyword, jumping from 0% to 40% usage as developer platforms pivoted toward artificial intelligence capabilities. The category evolved from 'Developer Tools & Platforms' to 'Developer Tools & Cloud Services' reflecting the industry's cloud-first transformation. CTA frequency dramatically decreased from 29% for 'Get Started' to just 15%, indicating market saturation and diversification of conversion strategies. Security-focused messaging entered the landscape with 'secure' appearing at 25% frequency, highlighting growing enterprise concerns around data protection in cloud environments.
Trending keywords
Monthly overview
Color palette diversification occurred with blue and purple variants gaining prominence at 20% and 15% respectively, while orange usage remained stable, suggesting brands are moving beyond basic monochrome schemes to establish stronger visual identity.
AI became the category's top keyword at 40% frequency while traditional terms like 'software' completely disappeared, demonstrating the industry's rapid shift from general development tools to AI-powered solutions.
CTA messaging fragmented significantly as 'Get Started' dropped from 29% to 15% dominance, replaced by more specific trial-focused language like 'Start building for free' and demo-oriented CTAs, reflecting increased conversion sophistication.
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