Categories • Development
Development [117]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Build, Api, Fast
Build
Api
Fast
Developer
Ai
App
Buttons
The most used CTAs include among others: Get Started, Start For Free, Get Started For Free
Get Started
Start For Free
Get Started For Free
Start Building For Free
Try For Free
Get A Demo
Trends
Over the 18-month analysis period, AI emerged as a dominant messaging priority, jumping from unlisted in early samples to 40% frequency by mid-period and stabilizing at 18-20% as the category matured from 7 to 136 sites. The CTA landscape consolidated dramatically around 'Get Started' which grew from 29% to a commanding 24% market share while trial-focused variants like 'Start for free' gained traction at 8%, reflecting industry-wide adoption of friction-reducing onboarding. Security messaging entered the conversation mid-period with 'secure' appearing at 25% frequency before settling at 10%, indicating heightened focus on trust signals. Color palettes shifted from experimental accent colors like orange (43% early period) toward professional minimalism, with black-and-white combinations dominating 85%+ of sites and purple/blue replacing orange as the preferred accent at 12-18% frequency.
Trending keywords
Monthly overview
White and black usage increased from 86% and 57% respectively to a combined 85-90% saturation across all sites, while orange accent colors declined from 43% to 11-15% as purple emerged as the new preferred secondary at 12-15%, signaling industry-wide shift toward professional minimalism.
The keyword 'AI' exploded from complete absence in the earliest 7-site sample to 40% penetration within months, eventually stabilizing at 18-20% as 'build' maintained dominance at 30-38% throughout the entire period, while 'free' doubled from unlisted to 18% frequency reflecting intensified freemium positioning.
Get Started consolidated from fragmented 29% early share to 24% market dominance, while free trial CTAs collectively grew from 28% to 35% of all primary actions as 'Start for free' variants increased 600% and demo requests stabilized at 8-10%, indicating reduced friction strategies.
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