Categories • Desktop App

Desktop App [20]

All of the data is updated every month | Last updated 10.01.2026

Top 3 performers

Based on SEO performance, copy analysis and ARR/MRR

Current statistics

Colors

Current trending colors include among others White, Black, Dark Gray/Black

Keywords

The most used keywords include among others: Free, Platform, Faster

Free

Platform

Faster

Manage

App

Team

Buttons

The most used CTAs include among others: Get Started, Get Started For Free, Download

Get Started

Get Started For Free

Download

Start Your Free Trial

Start Free

Unlock All Features Free For Days

Trends

Over the analysis period AI emerged as a completely new keyword trend, reaching 22% frequency where it was previously absent, signaling the category's shift toward AI-powered productivity tools. CTA evolution shows a move toward more specific product trials, with 'Get a demo' and product-specific downloads like 'Get Obsidian for macOS' replacing generic actions like 'Open app' and 'Sign up for GitHub'. Color palettes expanded significantly from 3 core colors to 6, introducing vibrant accent colors like Orange Red and Blue Purple at 22% frequency each, while maintaining the foundational white-black scheme. The keyword 'your' rose to become the top term at 44% frequency, indicating increased personalization in messaging as companies focus more on individual user benefits rather than generic features.

Trending keywords

Monthly overview

The color palette doubled in complexity from 3 to 6 distinct colors, introducing Orange Red and Blue Purple at 22% frequency each as brands moved beyond monochromatic schemes toward more expressive visual identities.

AI entered the keyword landscape at 22% frequency while 'your' became the dominant personalization-focused keyword at 44%, replacing the previous emphasis on generic terms like 'software' and 'platform'.

Generic CTAs like 'Open app' and 'Sign up for GitHub' disappeared entirely, replaced by more specific demo-focused actions like 'Get a demo' and product-specific downloads, indicating a shift toward guided user onboarding.

No change