construction Category Benchmarking

Category insights

Health, momentum and the patterns shaping top-performing websites in this category.

Category health

—

Speed

SEO

Copy

Trends

Category stagnation

80%

of pages haven't changed in the last 30 days

Deep insights

What is trending in this category

Popular keywords

What is trending in this category

build

world

future

people

difference

Popular colors

Red/Orange (#E94E3D) adoption increased from 60% to 80% between periods one and two and remained stable thereafter, while Dark Blue (#003d82) was introduced at 60% in the final period as an additional brand color alongside the established palette.