All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Ai, Business, Platform
Ai
Business
Platform
Brand
Team
Build
Buttons
The most used CTAs include among others: Get Started, Book A Demo, Learn More
Get Started
Book A Demo
Learn More
Contact Us
Sign Up Free
Get A Demo
Trends
Over the period between analyses, AI became the dominant keyword in B2B services, surging from 8.4% to 13.7% frequency as companies positioned themselves around AI capabilities. The color palette shifted toward higher contrast with black usage jumping from 46.9% to 43.9% while maintaining white dominance, creating more dramatic visual hierarchies. CTA language became more direct with 'Get Started' maintaining its 5.2% dominance while demo-focused CTAs consolidated around shorter phrases. Platform-focused messaging remained stable around 9-10% frequency, indicating sustained emphasis on SaaS positioning. Creative and design keywords maintained consistent 5-7% ranges across both periods, suggesting established market positioning in agency services.
Trending keywords
Monthly overview
Black usage intensified from 46.9% to 43.9% while white held steady at dominant levels, creating increasingly high-contrast designs that emphasize bold, minimal aesthetics in B2B services.
AI emerged as the clear winner, climbing from 8.4% to 13.7% frequency to become the top keyword, while platform messaging remained steady around 9-10%, indicating widespread AI adoption without abandoning core SaaS positioning.
Demo-focused CTAs consolidated with 'Book a demo' maintaining 4.3% frequency while variations like 'REQUEST DEMO' emerged at 1.8%, showing preference for standardized but urgent demo language over generic contact requests.