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All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Orange
Keywords
The most used keywords include among others: You, Flexible, Powerful
You
Flexible
Powerful
Scalable
Solution
Buttons
The most used CTAs include among others: Request A Demo
Request A Demo
Trends
Over the three analysis periods, keyword messaging evolved from product-focused terms like 'AI' and 'Platform' to user-centric language featuring 'you' at 100% frequency, then shifted to benefit-driven terminology with 'flexible,' 'powerful,' and 'scalable' dominating the latest period. The category positioning narrowed from broad 'Content Publishing / SaaS / Editorial / Content Platform' to focused 'Editorial/Content Technology' reflecting market consolidation. Color schemes standardized with white maintaining 100% usage across all periods while accent colors shifted from orange (#FF6B35) to darker orange (#D2691E) to elimination of orange entirely in favor of pure black/dark gray text treatments. Emotional sentiment in keywords dropped from 40% ('deliberately,' 'defiant') in the first period to zero in the latest analysis, replaced entirely by benefit-focused language. The CTA strategy remained completely static with 'Request a demo' maintaining 50% frequency across all three periods despite dramatic shifts in messaging approach.
Trending keywords
Monthly overview
Color palettes simplified from three-color schemes to monochromatic approaches, with white maintaining consistent 100% usage while orange accent colors disappeared completely in the latest period, replaced by stark black and dark gray text treatments.
Keyword sentiment evolved from 40% emotional terms ('deliberately,' 'defiant') to 100% benefit-focused language ('flexible,' 'powerful,' 'scalable') while user-addressing terms like 'you' peaked at 100% frequency in the middle period before disappearing entirely.
Call-to-action strategy showed zero evolution with 'Request a demo' maintaining identical 50% frequency and medium urgency across all three analysis periods despite significant changes in keyword messaging and visual design.
No change
No change
No change