Market benchmarks
Categories
Category benchmark
Category
Category benchmark
beauty-cosmetics
Category insights
Health, momentum and the patterns shaping top-performing websites in this category.
—
Speed
SEO
Copy
of pages haven't changed in the last 30 days
What is trending in this category
What is trending in this category
skin
new
care
shop
beauty
hair
discover
natural
free
collection
wellness
fragrance
healthy
body
personal
Warm beige and cream tones declined in usage from 32% to 27.3%, while traditional earth browns dropped from 20.5% to 18.2%, with the overall warm color palette shrinking as brands favored starker black-and-white contrasts that increased from 59% to 56.5% for black specifically.