Categories • Beauty & Cosmetics
Beauty & Cosmetics [184]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray/Off-White
Keywords
The most used keywords include among others: Skin, New, Shop
Skin
New
Shop
Care
Discover
Free
Buttons
The most used CTAs include among others: Shop Now, Shop Now, Discover
Shop Now
Shop Now
Discover
Shop All
Shop All
Shop Kit
Trends
Over the period analyzed, beauty brands shifted from product-focused messaging to seasonal marketing, with 'new' rising from 15.5% to 23% while 'black friday' and 'winter' emerged as major keywords. Color palettes evolved toward lighter aesthetics as off-white usage jumped from 26% to 45% and black dropped from 38% to 42%, reflecting a move from high contrast to softer branding. CTA urgency decreased significantly with 'SHOP NOW' falling from 16% to 17% while exploratory actions like 'Discover' gained prominence, indicating a shift from aggressive selling to experience-focused messaging. The category expanded beyond traditional beauty to include wellness and personal care, with 'wellness' appearing in 7% of recent sites compared to minimal presence before.
Trending keywords
Monthly overview
Beauty brands moved toward softer, lighter palettes with off-white usage rising from 26% to 45% while black decreased from 38% to 42%, signaling a departure from high-contrast designs toward more gentle, accessible aesthetics.
Seasonal and promotional keywords dominated the shift, with 'new' increasing from 15.5% to 23% and time-sensitive terms like 'black friday' (13%) and 'winter' (10%) emerging as major drivers, while foundational terms like 'shop' declined from 24% to 21%.
CTA language became less aggressive as 'SHOP NOW' remained relatively stable at 16-17% but exploratory actions like 'Discover' grew more prominent, with interactive elements like 'Take the Quiz' (4%) and consultation-focused CTAs emerging as new conversion strategies.
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