Categories • B2B Data SaaS
B2B Data SaaS [10]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Dark Gray / Near Black
Keywords
The most used keywords include among others: Data, Ai, Platform
Buttons
The most used CTAs include among others: Get Started, Press Hold, Discover Our Solutions
Trends
Over the period between analyses, the category evolved from AI-powered collaboration platforms to data analytics and AI/ML platforms, with AI keyword frequency dropping from 100% to 57% as the focus shifted toward specialized analytics roles. The emergence of 'agent' as a new keyword appearing in 43% of sites signals the industry's move toward autonomous AI systems. Color palettes underwent a dramatic shift from light gray dominance (100%) to high-contrast black and white schemes (71% white, 43% black), indicating a move toward more professional enterprise aesthetics. CTA messaging transformed from simple trial-focused language like 'Sign up free' to action-oriented phrases like 'Get Started' and 'Try Now', reflecting increased conversion optimization. The category expanded significantly in scope while maintaining data as the core focus across all periods at 100% frequency.
Trending keywords
Monthly overview
Color schemes shifted dramatically from light gray dominance (100% usage in early period) to high-contrast monochromatic palettes, with white appearing in 71% and black in 43% of sites, signaling a move toward more professional and enterprise-focused visual identities.
AI keyword usage declined from 100% to 57% penetration while new terminology emerged, with 'agent' appearing in 43% of sites and 'enterprise' and 'marketing' each capturing 29%, indicating the industry's shift from general AI collaboration to specialized autonomous systems and targeted business applications.
CTA language evolved from simple trial offers like 'Sign up free' to more diverse action-oriented messaging, with 'Get Started' becoming the leading format at 29% usage while exploratory CTAs like 'Discover our solutions' emerged alongside direct trial prompts.
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