Categories • Artificial Intelligence
All of the data is updated every month | Last updated 10.01.2026
Current statistics
Current trending colors include among others White, Black, Light Gray
The most used keywords include among others: Ai, Create, Automate
The most used CTAs include among others: Get Started, Book A Demo, Start For Free
Over the period analyzed, AI terminology declined from 100% to 70% adoption while security emerged as a critical focus, appearing in 30% of sites where it was previously absent. The category evolved from creative-focused tools to broader cloud technology platforms, with enterprise security becoming a key differentiator. CTA language shifted toward longer, more descriptive phrases with 'Start building for free' and educational approaches replacing simple action verbs. Color palettes moved away from bold orange accents toward neutral schemes, with light gray gaining prominence at 40% adoption while orange usage dropped significantly. Keyword messaging pivoted from generation-focused language to platform and security benefits, reflecting market maturation toward enterprise needs.
Orange accent colors disappeared from the palette while light gray emerged as a new primary color at 40% adoption, showing a shift from vibrant creative branding to neutral enterprise-friendly color schemes.
AI keyword usage dropped 30 percentage points from universal adoption to 70%, while 'security' emerged as a new priority term appearing in 30% of sites, and action verbs shifted from 'generate' to 'start' and 'create' indicating a move toward platform-based messaging.
Call-to-action language evolved from simple two-word phrases to longer descriptive text, with educational CTAs like 'LEARN MORE ABOUT SNOWFLAKE INTELLIGENCE' appearing alongside more specific action-oriented buttons replacing generic 'Generate' commands.
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