All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: Architecture, Design, Space
Architecture
Design
Space
Home
Studio
People
Buttons
The most used CTAs include among others: Enter Site, Learn More, Get Started
Enter Site
Learn More
Get Started
Book Now
Explore
View Project
Trends
Over the period analyzed, 'design' became the dominant keyword rising from 15.8% to 23%, overtaking 'architecture' which declined from 19% to 16%. The color palette shifted toward earth tones with brown usage jumping from 8.4% to 15%, while beige maintained steady presence around 10-13%. CTA language evolved toward more exploratory interactions as 'EXPLORE' rose to become the top performer at 11%, while traditional 'Learn More' dropped from 13% to 5%. Action-oriented keywords like 'build' and 'create' gained prominence, increasing from 5.3% to 8% and emerging as a new 7% keyword respectively, signaling a shift from passive showcase to active engagement messaging.
Trending keywords
Monthly overview
Brown usage doubled from 8.4% to 15% as the category embraced warmer earth tones, while the core black-white foundation remained stable around 40-43% each across all periods.
'Design' surged 46% to become the category leader at 23%, while 'architecture' dropped from the top position at 19% to second place at 16%, indicating a broader creative positioning beyond traditional architectural services.
'EXPLORE' emerged as the dominant CTA at 11% frequency while 'Learn More' plummeted from 13% to 5%, showing a clear shift toward discovery-based rather than information-seeking user journeys.