Categories • Applications
Applications [141]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: App, Free, Simple
Buttons
The most used CTAs include among others: Get Started, Start For Free, Book A Demo
Trends
Over the analyzed period, 'get' plummeted from 31% to 12% frequency while 'your' surged from 30% to 38%, indicating a shift from action-oriented to personalized messaging in SaaS landing pages. White backgrounds increased dominance from 28% to 43% of sites while black usage jumped from 23% to 32%, reflecting the industry-wide adoption of high-contrast minimalist design systems. CTA strategy transformed dramatically as 'Get started' dropped from 8% to 5% frequency while free trial CTAs consolidated around 'Start for free' which doubled its market share to 8%, signaling increased competitive pressure requiring immediate value demonstration. The emergence of 'website' and 'download' as top keywords (rising to 21% and 10% respectively) suggests SaaS companies are emphasizing distribution channels and product accessibility over feature descriptions.
Trending keywords
Monthly overview
White usage increased from 28% to 43% while black jumped from 23% to 32%, creating a pronounced shift toward high-contrast monochromatic palettes that dominate 75% of current SaaS interfaces compared to 51% previously.
The keyword 'get' experienced the steepest decline dropping from 31% to 12% frequency, while personalization language like 'your' became the dominant term rising to 38%, and new distribution-focused terms 'website' (21%) and 'download' (10%) entered the top rankings.
Free trial CTAs consolidated power with 'Start for free' doubling to 8% market share while the generic 'Get started' declined from 8% to 5%, indicating companies now prioritize immediate value propositions over broad action prompts.
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