Categories • Applications
Applications [141]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray
Keywords
The most used keywords include among others: App, Build, Simple
App
Build
Simple
Team
Manage
Ai
Buttons
The most used CTAs include among others: Get Started, Start For Free, Download On The App Store
Get Started
Start For Free
Download On The App Store
Book A Demo
Sign Up For Free
Try Free In Min
Trends
Over the 6-month period from the oldest to latest analysis, AI-related messaging decreased dramatically from 23% frequency to 11%, dropping out of the top-5 keywords while being replaced by action-oriented terms like 'build' which rose from 9% to 15%. The keyword 'free' declined sharply from 28% to 9%, indicating a significant shift away from free-tier promotion as a primary value proposition. Color palettes shifted toward stark minimalism with white usage increasing from 28% to 68% and black rising from 23% to 53%, while vibrant accent colors like purple and orange maintained stable secondary positions around 9-12%. CTA language consolidated around simpler patterns with 'Get started' becoming the dominant call-to-action at 8-10% across periods while longer, more specific CTAs like 'Download on the App Store' declined from 5% to 4%, reflecting a trend toward brevity in conversion messaging.
Trending keywords
Monthly overview
White dominance in primary color usage surged from 28% to 68% over the analysis period while black increased from 23% to 53%, creating a stark monochromatic foundation that replaced the previous light gray (#F5F5F5) as the preferred neutral base which dropped from 30% to 35% usage.
The keyword 'free' experienced the most dramatic decline from 28% frequency in early analyses to just 9% in the latest period, while 'build' emerged as a key action verb rising from 9% to 15%, signaling a shift from free-trial promotion to empowerment-focused messaging in SaaS hero sections.
The CTA 'Get started' consolidated its position as the category standard maintaining 8-10% frequency consistently, while platform-specific download CTAs like 'Download on the App Store' declined from 5% to 4% and trial-focused language shifted from explicit 'free' emphasis toward simpler action-first phrasing.
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