Categories • AI
All of the data is updated every month | Last updated 10.01.2026
Current statistics
Current trending colors include among others White, Black, Light Gray
The most used keywords include among others: Ai, Build, Automate
The most used CTAs include among others: Get Started, Start For Free, Book A Demo
Over the analysis period, AI platforms shifted from enterprise-focused messaging to content creation, with 'create' emerging at 20% frequency and 'content' appearing in 12% of sites while traditional terms like 'healthcare' and 'voice' declined. Color palettes evolved from high-contrast black/white designs to more sophisticated schemes, with black usage dropping from 35% to 24% as companies adopted warmer accent colors. CTA strategies transformed dramatically, with demo-focused calls declining 50% while action-oriented CTAs like 'Get Started' doubled to become the dominant conversion strategy at 9% frequency. The industry expanded significantly with more diverse use cases, evidenced by broader keyword distributions and the emergence of video-focused messaging at 10% frequency.
Black usage dropped significantly from 35% to 24% as AI platforms moved away from stark monochrome designs, with purple emerging as a new accent color at 7% frequency alongside increased adoption of sophisticated grays.
Content creation terminology surged with 'create' reaching 20% frequency and 'content' at 12%, while traditional enterprise terms like 'healthcare' declined from 17% to under 10% as AI platforms diversified beyond business automation.
Demo-focused CTAs declined by approximately 50% while action-oriented 'Get Started' doubled to become the leading CTA at 9% frequency, reflecting a shift from sales-heavy to self-service onboarding strategies.
No change
No change
No change


