Categories • Agency & Consulting
Agency & Consulting [552]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Off-White / Light Gray
Keywords
The most used keywords include among others: Design, Brand, Creative
Design
Brand
Creative
Studio
Digital
Experience
Buttons
The most used CTAs include among others: Contact, Get Started, Learn More
Contact
Get Started
Learn More
Contact Us
View Work
Explore
Trends
Over the analyzed period, 'design' keyword usage experienced a dramatic 37% decline from the first to latest snapshot (from 35% to 31% frequency), while 'creative' strengthened its position rising from 16% to 27%, suggesting agencies are pivoting away from design-as-service toward broader creative positioning. Color palette diversity collapsed significantly, with Black and White dominance intensifying from 46-50% to 56-62% combined usage while vibrant accent colors like Orange and Blue fell by nearly half, indicating a stark shift toward minimalist monochrome aesthetics. CTA evolution shows 'Contact' surging from 4% to 8% frequency while action-oriented CTAs like 'View Work' and portfolio-focused prompts declined, revealing agencies prioritizing direct engagement over portfolio showcasing. The emergence of 'AI' as a keyword at 5-8% frequency in later analyses marks the category's response to technology disruption, while traditional service descriptors like 'marketing' and 'strategy' weakened or disappeared entirely.
Trending keywords
Monthly overview
Monochrome palettes intensified dramatically as Black usage increased from 46% to 56% and White from 50% to 62%, while vibrant accent colors like Orange (#FF6B35) fell from 17% to 8% and Blue (#4A90E2) dropped from 13% to 5%, marking a decisive shift toward stark minimalism.
The keyword 'design' dropped from 35% to 31% frequency across the period while 'creative' nearly doubled from 16% to 27%, with 'studio' declining from 29% to 21%, signaling agencies repositioning from specialized design services toward broader creative consultancies.
Contact-focused CTAs surged from 4% to 8% frequency becoming the dominant call-to-action, while portfolio-oriented prompts like 'View Work' declined from 2% to individual percentage points and demo requests remained relatively stable at 3-4%, indicating agencies prioritizing conversation over case study presentation.
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