Categories • Agency
Agency [81]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Light Gray / Off-White
Keywords
The most used keywords include among others: Studio, Design, Brand
Studio
Design
Brand
Creative
Digital
Website
Buttons
The most used CTAs include among others: Start For Free, Book A Demo, Get Started
Start For Free
Book A Demo
Get Started
Book A Free Discovery Call
Browse Templates
Start Free Trial
Trends
Over the comparison period, keyword 'design' surged from 25% to 43% frequency, establishing clear dominance over 'studio' which dropped from being the top term. The industry shifted toward more specific service language as 'brand' increased from 17% to 28%, while generic terms like 'digital' declined from 17% to 12%. Color palettes consolidated around monochrome schemes with white usage growing from 49% to 54% and light gray increasing from 23% to 28%, while vibrant colors like orange red dropped from 12% to 5%. CTA messaging evolved from creative agency language like 'LET'S HAVE A CHAT' toward more business-focused actions, with new trial-based CTAs like 'START FREE TRIAL' emerging.
Trending keywords
Monthly overview
Monochrome color schemes intensified across the category with white increasing from 49% to 54% and light gray rising from 23% to 28%, while accent colors like orange red declined significantly from 12% to 5%.
The keyword 'design' experienced dramatic growth from 25% to 43% frequency, overtaking 'studio' as the category's primary identifier, while 'brand' strengthened from 17% to 28% as agencies emphasized brand-focused services.
Call-to-action language professionalized with the emergence of business-focused CTAs like 'START FREE TRIAL' and 'View Pricing', replacing more casual creative agency language such as 'LET'S HAVE A CHAT' which disappeared from the analysis.
No change
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