Categories • Agency
Agency [81]
All of the data is updated every month | Last updated 10.01.2026
Top 3 performers
Based on SEO performance, copy analysis and ARR/MRR
Current statistics
Colors
Current trending colors include among others White, Black, Off-White / Light Gray
Keywords
The most used keywords include among others: Design, Studio, Creative
Design
Studio
Creative
Brand
Digital
Website
Buttons
The most used CTAs include among others: Contact, Start For Free, Book A Demo
Contact
Start For Free
Book A Demo
Start Free Trial
Get Started
Book A Free Discovery Call
Trends
Over the analysis period studio surpassed design as the dominant keyword, rising from 32% to 35% frequency while design dropped from 35% to 44% then stabilized at 44%, showing initial volatility before studios reasserted their identity messaging. The monochrome color palette intensified with white and black usage climbing from 49% and 43% to 76% and 70% respectively, while vibrant accent colors like orange red fell from 12% to sporadic 8-9% usage as minimalism took hold. CTA diversity collapsed dramatically as contact-focused CTAs dominated 6% of all buttons while action-oriented CTAs like Get Started and trial-focused language fragmented across individual 2-3% instances, reflecting a shift from conversion optimization to relationship building. Brand messaging strengthened from 17% to 24% frequency as studios emphasized brand work over generic creative services, and product emerged as a new keyword at 14% showing studios expanding into product design services.
Trending keywords
Monthly overview
White usage surged from 49% to 76% and black from 43% to 70% as the category embraced extreme minimalism, while colorful accents like orange red declined from 12% to sporadic single-digit percentages and browns rose temporarily to 13% before fading, showing a industry-wide rejection of vibrant color palettes.
Design fluctuated dramatically from 35% to 25% then surged to 44% before stabilizing at 44%, while brand grew steadily from 17% to 24% and product emerged as a significant new term at 14%, indicating studios are expanding service descriptions beyond pure design work into strategic brand building and product development.
Contact CTA consolidated to dominate at 6% frequency while high-urgency trial CTAs like Start for free and START FREE TRIAL fragmented to 2-3% each, and conversational CTAs like LET'S CHAT disappeared entirely, indicating a shift from aggressive conversion tactics to straightforward contact requests as studios prioritize qualified leads over volume.
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