Outperform your competitors
websites. Grow conversion.

Pageformance helps you improve your website design, copy, SEO, and performance by analyzing what everyone in your niche is doing, looking at success metrics and evaluating it with combined 25+ years of Michals design experience. Nothing stays the same, so you need to stay on top of trends constantly to keep growing conversion.

We analyze your website monthly and provide actionable recommendations. They range from rewriting headlines to fixing layout issues — all based on data from top-performing sites in your category and Michals heuristic from the bestselling "Designing User Interfaces" ebook and his hundreds of client projects. We broke down the best sites in the world into WHY each part of them works as well as it does and create a unique rulebook, that learns as we go and helps your website be better.

When working on high-stakes projects for our clients, we created an internal database of best practices. It was a dropbox synced spreadsheet with manually added micro-analysis of copy, speed, design and links to image files. Updating and managing this was hard, manual and boring. So we created a platform that does it for us automatically. We still continuusly improve the brains behind it, but now the database is huge (4500+ sites and growing) and we basically use Pageformance in our own work - at squareblack. This is the tool we use to make better things online. Daily.

At this early stage you can only add one website. Make sure to add the right one. If you want to change it, you need to email us, and we do one change per month manually for you. There will be an option to buy "extra sites" and track multiple coming very soon.

Our engine benchmarks your site against 4,500+ competitors using multi-level reasoning across design, copy, speed, SEO, and uniqueness. Scores and tips are generated from real performance data. We are using our own, Local AI model to process the website data, so cloud providers are NOT learning from those data points. It's 100% proprietary, safe, private and managed by us. That also means we constantly tweak our engine to perform better and better. Locally.

Yes, you can cancel your subscription at any time. There are no long-term commitments or hidden fees. However, our final price will be $29/month per tracked site. If you buy the early bird price, you will be able to keep the current (much lower price) for as long as you are subscribed, when everyone else will have to jump to the higher pricing.

You can start with the free plan to explore the catalogue and see if Pageformance is right for you. But the true, proprietary data magic starts to happen once you add your site. In the free tier we show you one of our own websites analyzed, so you can see how that analysis changes over time and what it contains. But nothing beats adding your own site there.